Here we go … (again)

It’s been more than 5 years since I’ve wanted to start a modest clothing business. Since then, a few have opened up by some beautiful young Muslim ladies nearly everywhere around the world.

Today, I attempt to start what I’ve wanted to do more than half a decade ago.

Every day, InshaaAllah (God-Willing) I shall blog my successes/failures and see how far I get.

Today I jotted down a quick mission statement and some to-do steps.

This blog will either be the beginning of a new journey in my life or just another idea that didn’t get very far! Both ways, I can’t hide my excitement for the future!

Salam siblings

 

 

 

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Alaalala needs your Seamstress skills

Before I try Gumtree, e-bay and any other advertising websites I thought I’d try my blog!

If you are, or you know of a talented seamstress please let me know of your existence. I am planning a new Spring Summer collection and I am in dire need of your skill. It will not be a full-time job or even a consistent part-time job, hours will be up to you to decide.

Please message me directly on my instagram account @House_Of_Malloul

Students and graduates are more than welcome to get some experience too.

Gold & Navy



100% handmade, every stitch, every thread, sown by I. As this is the first prototype it deserves extra attention 🙂 

If I could, I would (buy) … #2

   

Givenchy pleated culottes in ivory silk, £1,625, Net-A-Porter

Saint Lauren crepe blouse, £790, Farfetch

Chanel long multi-strand metal necklace embellished with medallion charms, £2,110, Chanel

Chanel metal bracelet embellished with medallion charms, £650, Chanel

Biba leather pouchette, £39, House of Fraser

Chanel sandals from the cruise collection, £440, Chanel

Fendi Zucca-patterned scarf £190, Sefridges

I was going to go for a Clare V leopard print clutch but it had real calf hair-on which didn’t feel right so I opted for a real-leather faux-hair-on pouchette instead, hypercritical? Maybe a little, I need to sort out emotions on hair-on and leather products! Are you yay or nay for leopard?

If I could, I would (buy) … #1

Oscar De La Renta long skirt for £1,399 (Harrods’ website)

Antonio Berardi silk shirt from for £765 (Net-A-Porter’s website)

Gucci moonlight print silk foulard scarf £275 (Gucci website)

Dolce & Gabbana cart foulard Dauphine Sicily shopper handbag £1,600 (Dolce & Gabbana website)

Chanel Sandals from the 2014/15 Cruise Collection £595 (Chanel website)

Chanel bracelet from the Cruise Collection £650 (Chanel website)

In total, this outfit would have cost me £5,284! Let’s just say I’m glad I don’t make this kind of money, I would very much prefer spending this £5,284 at a world tour with a best friend armed with nothing but a rusty, dirty backpack and a road map! I guess I’m not made for ‘finer’ things, but this won’t stop me from saying ‘If I could, I would…’

Black & White

There’s something about it,

something about black & white pictures that fascinate me.

The eloquence,

the grace,

the femininity,

intact and powerful.

Modest outfits

Which is your favorite?

Traditionally modest

Give me gold and navy.

Gold strings,

on a navy fabric.

Starting as a seed

The beginning, and hopefully the journey to beyond the beginning.

You see, I am cursed with a serious disease called never-been-ever-able-to-finish-anything-in-my-life, some of these symptoms are getting bored easily, loosing concentration or my biggest problem is wanting to experience everything and anything all at once. I want to be a zoo keeper, a fashion merchandiser, the owner of an orphanage, a political speaker, a dancer, a house-wife, a mother, not a mother. I want to experience it all that if after a week I haven’t lost interest in a project I simply get side-tracked, distracted or I find myself interested in a completely different project. Positives of this disease are that I am always trying something different, always challenging myself and never stopping at one platform for too long, but the drawbacks are never reaching an intermediate level at anything, never fully exploring and diving into a set of skills. Drawbacks are you’re always a beginner at this or that, never fully skilled because to reach your full potential you need time, effort and more time but you get bored easily, you move away too quickly. Sometimes its equilibrium.

I don’t know what the point of this blog is, except maybe to announce that I am undertaking a new project. How long will I remain interested in this new project? I don’t know, a week? Two weeks? We’ll have to wait and see.

Why I need Fairouz to blog

Fairouz does not sing, she whispers memories and emotions in a flawless manner. She retells stories of teenage love, heartache and the love for ones country.
I used to wonder why my mother would reminisce when a Fairouz song was played, now I know. Fairouz has the ability to mentally place you in your best memories- reminding you of the ‘good’ times.
I am fascinated by the contradiction that occurs in some of her songs, when she whispers a heartache in a joyful hopeful voice. Her voice clears my head, focuses my thoughts and fuels me with energy, reminding me to take my time and perfect whatever it is that I am doing at that moment when one of her ‘whispers’ is played back.